Designers: Fabio Milito, born in Roma (IT) on 27th March 1976 Francesca Guidotti, born in Modena (IT) on 10th May 1978
Fabio and Francesca started collaborating during their design studies. Even if with very different personalities, they share a design vision since seven years and the Wordless® project since 2011.
HOW THE IDEA WAS BORN
The universal wrap idea was born on a January afternoon, soon after Christmas, when we realized we couldn’t use wrapping paper with Christmas decorations for a Birthday or any different occasion. So we tried to solve two practical problems: create a “passe par tout” wrap and eliminate the need of a gift card. This would have reduced waste of paper and time. The word search game solution came natural and resulted immediately amusing to us.
HOW WE WORK For any project we work on, the only satisfying solution for us is the one that joins simplicity with irony. We like to share our projects with people that don’t do our job and of different ages. Inspiring answers often come from people not involved in design who give opinions based on their own habits. With the universal wrap we realized that everybody was able to immediately understand its use as well as perceiving its emotional charge, linked to the game and to memories.
FUTURE GOALS Enthusiastic about the success of the wrapping paper we’re developing a line of Wordless® products that will be out soon. Our goal is to have fun while we work, trying to make people’s habits more enjoyable through simple objects.
ONE OF YOUR DREAMS One of our dreams is to become the official gift wrap suppliers for Christo (contemporary artist famous for “packing” monuments).
PRODUCT DESCRIPTION The Wordless® universal wrap is produced in 50x70cm and 100x70cm 100g writable paper and takes inspiration from the word search game. Its letters’ decorative pattern hides 20 different celebrations/occasions that can be circled when needed, replacing a classic gift card.
MERRY CHRISTMAS / HAPPY BIRTHDAY / HAPPY VALENTINES DAY / HAPPY EASTER / HAPPY THANKSGIVING / I LOVE YOU / I MISS YOU / HAPPY NAMEDAY / CONGRATULATIONS / HAPPY RETIREMENT / RECOVER SOON / GREETINGS / WITH LOVE / YOU ARE THE BEST / FOR DAD / FOR MOM / ENJOY / ALL THE BEST / IT IS NOT A TIE / IT IS NOT A PERFUME.
The word search “solutions” are printed on the inner side of the wrapping paper, making its use simple. The recipient will discover, as well as the gift itself, how wrapping a present can be as fun as receiving it.
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