Edda Bergsteinsdóttir is an Icelandic goldsmith born in Reykjavík 1980. After several years in the jewellery field both in Iceland and Norway, Edda finalized her goldsmiths studies from Reykjavík Technical College in 2013.

In 2014 Edda launched the jewellery brand SEB. The jewellery collections from SEB are now sold in selected stores in Iceland, Germany, Denmark and now Luxembourg.. SEB jewellery is inspired by the structure in natures forms and focusing on Edda´s mission to make complex things simple.